Driving digital transformation in the media industry is imperative in today's fast-paced digital landscape.On 9th October,2023 at Army Institute of management Kolkata, Mr. Subhamoy Chakraborti, Chief Technology Officer (CTO) ABP Pvt Ltd, as a guest speaker conducted an interactive session with students. His expertise illuminated our understanding of Driving digital transformation, leaving us inspired and informed.
Sir talked about transformation of media into digital media, how to approach digital transformation, the challenges media and business world faced and how to deal with them. The insights of the session are as follows, Digital transformation in media involves adopting cutting-edge technologies to create, distribute, and monetize content efficiently. This includes embracing digital platforms, streaming services, data analytics, and artificial intelligence to enhance content personalization, recommendation engines, and audience engagement.
Furthermore, media organizations must prioritize a multi-channel approach to reach audiences across various devices and platforms. Mobile apps, social media, and online streaming services have become integral to content distribution. Data-driven insights are invaluable in understanding audience behaviour and preferences, helping media companies refine their content strategies. Leveraging big data analytics can optimize content creation, distribution, and marketing efforts, leading to better monetization opportunities. The media landscape's digital transformation also involves adapting business models. Subscription-based models, paywalls, and digital advertising are essential revenue streams. Additionally, media companies must prioritize cybersecurity to protect sensitive content and user data.
