“A good Ad isn’t an Ad that makes you think about it, a good ad is an ad that makes you want to go out and buy it.”On 19th of October, 2019, the Students of AIMK attended an Ad-mad fest – “La Creativitae” organized by Bharatiya Vidya Bhavan Institute of Management Science, Kolkata. More than 10 colleges across Kolkata region participated in the event. The event focused on different aspect of advertising medium which has an informative effect on the consumers.  Our student showcased their advertisement skills in various ad competitions and secured winner positions in Airpush (the Radio Ad) and Digi-Bharat (the Social Media Ad). It was a great learning experience for all the participants as they got an opportunity to exchange new ideas.