Mobile marketing is a marketing strategy that specifically takes advantage of mobile channels like SMS & MMS messaging, mobile apps, messaging apps, and mobile-optimized browser sites to reach the target customers. Batch 25 got the privilege to meet Mr. Dipak H Agarwal CEO and founder of Onex Solution Private Limited. We had a very exciting and wonderful conversation on consumer behavior for Mobile Marketing. He covered various interesting topics and related them to real-life examples and case studies.

A very deep conversation had taken place on a proactive approach. After the pandemic, the customer buying behaviour is changed and now it’s more online - from buying food to home appliances. He also covered the marketing strategy and discussed the various tagline that needs to be used, for example why and how BMW’s tagline impacted the Indian market and how it got failed. He emphasized on business in a basic format like what are the aspects from where we can collect the data for the advertising and to target the right customer. 

A nice interactive conversation was going on related to marketing research and why it is important in launching of any new product in the market. Students came to know that 2 to 3% of revenue is generally reserved for research work, understanding the customer and knowing what and how needs to be done and need to be created. The other interesting topic being covered was visual merchandising, test drive, segregated market, cloud kitchen, and dark stores.

Mr. Agarwal also discussed how the data is used by big firms to target the right customer and how it is a part of digital marketing. The lecture was very interesting and all the students were very enthusiastic in knowing about mobile marketing. We are very fortunate to have such a great personality with us.